What will the beauty of the future look like?
In terms of beauty, the revolution is underway. Ecological issues, aspirations for more naturalness, respect for animals, sanctification of organic products and artificial intelligence, the beauty of the future is emerging. As in any revolution there are leaders, we will be interested in Tata Harper, the pioneer of Safe Cosmetic.
Plastic is really not chic!
5,000 tonnes of packaging for cosmetics and hygiene products are thrown away every year. Within 5 years, plastic should be banned from our bathrooms. With the emergence of eco-responsible or refillable packaging, the era of zero waste has begun. It is the advent of cutting soaps, solid shampoos, bulk and deposit. This is already the case with Loop, the platform shaking up our habits. The principle is simple: your favorite products are delivered in returnable glass or metal packaging. The platform collects the containers. They will serve a hundred times before being recycled. Today, brands like Nivea Men, The Body Shop and REN are already listed on Loop, presaging a bright future for this still recent company.
A desire for transparency on the composition of products
The end of silicones is announced. All brands are looking for alternatives, recipes that respect the skin, the planet and people. Natural, organic formulas designed with algae and probiotics are emerging. Some even speak of edible cosmetics. There is no longer any question of having products made up of ingredients from distant and different countries. The new recipes will be local and consistent.
Slow cosmetics: fewer ingredients and more effectiveness
Slow Cosmetics focuses on the essentials: simple ingredients like vitamin C, bicarbonate, clay, hyaluronic acid. Some brands like Typology offer minimalist products. Formulas composed of 10 ingredients or less, of natural origin and no frills. Their serum is focused on a single, highly concentrated active ingredient to address targeted skin problems.
Books on the subject are very successful. Pauline Dehecq in “My minimalist cosmetics” gives advice on sorting through her products and using raw ingredients in various ways. For example, vegetable oils of argan, macadamia or fig can be used for makeup removal as well as for hydrating the body.
Tata Harper: the queen of green cosmetics
On her 500 hectare farm in the heart of Vermont, Tata Harper cultivates and produces her top-of-the-range and certified organic treatments. Never has a range contained so many active ingredients (from 9 to 70 in each green bottle!) And without any synthetic active ingredient. This beauty icon created her luxury organic cosmetics brand in 2002.
Adored by Hollywood stars and Instagram influencers, she has become the high priestess of a new lifestyle: eating healthy, exercising, meditating, healing her skin, and communing with nature. Juliane Moore, Sharon Stone and Gwyneth Paltrow swear by her and they are not the only ones as her last known turnover was around $ 65 million in 2017.
Beauty of the future: tailor-made
Consumers want personalized products and brands know it. This is the case with Proven Beauty, founded in 2018 and supported by Y Combinator. The start-up uses artificial intelligence and machine learning to create tailor-made care. Using an online questionnaire, data from 8 million consumer opinions and 100,000 skin products, Proven beauty helps its customers find the treatment that best suits their needs.
In France, Fany Péchiodat, creator of My Little Paris, launched Seasonly, a brand offering clean beauty treatments tailored to you.
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