Artificial Intelligence and the Luxury Industry: A New Alliance
Artificial intelligence is reshaping the luxury sector, transforming customer experience and redefining innovation. From predicting trends to personalizing services, AI is now an essential asset for premium brands worldwide.
Digital Transformation and the Rise of Data
Luxury brands face an unprecedented volume of data. AI helps collect, analyze, and interpret information to accelerate decision-making and better understand customer expectations.
Hyper-Personalisation, the New Standard in Luxury
AI enables precise segmentation and targeted recommendations. Luxury Maisons use narrow AI to predict product performance, optimize inventory, and deliver tailor-made experiences.
Innovation at the Heart of Luxury Strategies
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LVMH & Heuritech: AI-powered trend forecasting
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Entrupy: 20-second luxury authentication
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Chanel & Farfetch: personalised retail experiences
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Hospitality & Beauty: robots, virtual try-on and advanced facial analysis
AI as the Guardian of Luxury Craftsmanship
AI may soon preserve traditional craftsmanship techniques, ensuring their transmission to future generations.

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