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Mandarin robot - intelligence artificielle dans le secteur du luxe

Artificial Intelligence and the Luxury Industry: A New Alliance

Chapô

Artificial intelligence is reshaping the luxury sector, transforming customer experience and redefining innovation. From predicting trends to personalizing services, AI is now an essential asset for premium brands worldwide.

Introduction

Digital Transformation and the Rise of Data

Luxury brands face an unprecedented volume of data. AI helps collect, analyze, and interpret information to accelerate decision-making and better understand customer expectations.

Hyper-Personalisation, the New Standard in Luxury

AI enables precise segmentation and targeted recommendations. Luxury Maisons use narrow AI to predict product performance, optimize inventory, and deliver tailor-made experiences.

Innovation at the Heart of Luxury Strategies

  • LVMH & Heuritech: AI-powered trend forecasting

  • Entrupy: 20-second luxury authentication

  • Chanel & Farfetch: personalised retail experiences

  • Hospitality & Beauty: robots, virtual try-on and advanced facial analysis

AI as the Guardian of Luxury Craftsmanship

AI may soon preserve traditional craftsmanship techniques, ensuring their transmission to future generations.

Vaneau

VANEAU Immobilier
Tel : 01 48 00 88 75
contact@vaneau.fr

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